DIGITAL EXECUTIVE COMMUNICATIONS & THOUGHT LEADERSHIP

Question: How do executives and political leaders have such a robust, always on presence online that delivers unique perspective and thought leadership?

Answer: They have a lot of help. They have experts and staff helping them ideate, build, and disseminate what they want and need to say in a timely, relevant, and engaging manner. 

A robust digital footprint does not happen overnight - it is an intentional effort that requires support, investment, and constant content.

WHY DIGITAL COMMUNICATIONs are IMPORTANT FOR EXECUTIVES & THOUGHT LEADERS

  • Establishing a robust digital presence is an investment and a long game that must be nourished to be sustained on a consistent basis.

  • The most important step to take is creating the foundational components of your digital footprint: creating your website and maintaining an active social media presence.

  • Creating a comprehensive digital footprint and presence will signal you as a public figure, build credibility and authority, and attract opportunities aligned with your goals (inclusive of building an audience, attracting speaking opportunities, and receiving inquiries from the press).

Creating the Foundation of Your Digital Footprint

  • Telling Your Story. This component entails information intake, goal and direction setting, and narrative and values development that will inform your positioning, niche, and content for the website, digital strategy, and content strategy. This component will produce the following deliverables:

    • Overview/About

    • Mission, Vision, Values

    • Issues, Perspectives, and Positions

    • Narrative

  • Digital Strategy + Content Strategy. These components are centered on your personalized approach to your digital presence across all owned platforms and channels - including your website, social media, blog, and email. The content strategy includes developing messaging pillars and topics that inform what you talk about on social media and each of your priority platforms (example: LinkedIn, TikTok, Instagram, etc.)

  • Website Development + Social Media Content Creation.

    • Website. Your website functions as your anchor online and serves as the official place people are directed to learn more about you.

    • Social Media. Existing platforms will be refreshed with your new positioning, and new priority platforms will be created and set up, as needed. Content creation is inclusive of planning, producing, and posting content to your priority platforms.

Initial engagement: Four (4) months

The initial four month engagement will focus on developing your digital strategy, website, and social media platforms. Additionally, months 2-4 will focus on producing content for your social media platforms that aligns with your strategic positioning and objectives. By the end of the initial engagement, a firm foundation for your digital footprint will be established and will be operating at peak performance.

Month 1

  • Telling Your Story (overview; mission, vision, values; issues, perspectives & positions; narrative)

  • Digital Strategy + Content Strategy 

Month 2

  • Website Content + Launch

  • Social Media Platform Refresh + Month 1 of Content Creation

Months 3 & 4

  • Months 2 + 3: Social Media Content Creation

Based on the experience of working together in the first four months, needs and goals will be reassessed and a longer term retainer can be explored to ensure the Client has the support they need to continue to nurture a strong executive and thought leadership presence online.

Testimonials

“I needed to build my personal brand and audience online and hired Nadia to guide my digital communications. She created a digital strategy for me that established my positioning and content strategy online, built my website, and supported me on video content creation to establish a solid base of valuable content. She serves as a guide and subject matter expert that helps me bring my ideas to life, and provides direction, her own ideas, and updates for me on what's trending and new in social media and how I can best leverage it to further build and engage my online community.

In just over 5 months of working together, we were able to grow my audience to over 20K (4x) people across platforms, primarily on TikTok and LinkedIn. As a result of this growth and some viral videos, I've received invitations to be a guest on podcasts, advise entrepreneurs, and begin to monetize my digital presence.

Nadia helped me supercharge my journey as a digital thought leader. I highly recommend working with her!”

- Sharon K. Gillenwater, Tech Startup Founder, Business Executive & Author

In addition to the services listed above, we can work with you to develop the most appropriate service offering to meet your objectives.

Ready to Discuss How We Can Partner up?